The deal will serve to elevate a decade-plus licensing relationship to official partner status, as the two organizations work closer than ever before to promote the various eNASCAR series which live on the iRacing platform, while also collaborating around a number of innovation initiatives which have far-reaching implications on the future of NASCAR - including the design of new and proposed NASCAR race tracks, collaboration and technical support on the NASCAR NextGen race car project, the creation of sim racing-oriented content for NASCAR Digital Media channels, and the use of iRacing as a training tool for NASCAR’s Drive for Diversity class. ![]() NASCAR and today announced a new partnership agreement that will grant the Massachusetts-based developer of PC-based racing simulations the title of “official simulation partner of NASCAR.”
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